Data, Reputation & Risk
Consider the risk of data to your company's reputation.
We live in a rapidly changing business environment with a constantly evolving technology landscape. For every digital solution you apply to an operational process, new information needs to be managed. With an ever-growing number of regulations telling us how we should administer information, it’s no wonder organizations are becoming increasingly anxious they may inadvertently fall afoul of new laws or be enforced for mismanagement.
The hack at Sony Pictures disclosed information about 47,000 current and former employees and actors.
Sony Hack Exposed Personal Data of Hollywood Stars
Wall Street Journal
Anthem Inc. stored the social security numbers of 80 million customers without encrypting them.
Anthem’s Records Weren’t Encrypted
Wall Street Journal
Data security is a top agenda for CEOs.
Is your company thriving in the data privacy generation? Ensuring the privacy and security of information is not just foremost in the minds of IT directors – it’s a risk factor that has become a priority for the C-suite. Data has become a significant corporate asset, and failing to manage it properly equates to throwing away your competitive advantage and putting your brand at risk.
We’ve almost become blasé about international news stories revealing another embarrassing security leak by a high profile organization. But if it’s your company in the hot seat, it could prove to be extremely painful and expensive.
Data is big business, and harnessing the value of digital marketing is essential in a competitive marketplace.
Get started with these 3 steps.
1-Control your cookies
Websites promote your products and services, but they are also used to gain an understanding of your customers’ needs through use of cookies. Tracking online behavior has become big business, adtech is ubiquitous on the internet, and related technologies are now increasingly regulated. Problems arise when that data is collected and then shared or sold to third parties without consent, control or governance.
2-Understand the value of data
Data crosses borders and has become a global commodity that comes with a backlash. Since the launch of GDPR, we’ve seen court cases brought against tech giants like Google and Facebook for their data management. Organizations are failing to follow the trail of how their supply chains are using their data, and this lack of awareness and visibility can result in significant loss of revenue and reputation.
3-Instill customer trust in your business
Build customer loyalty and trust by respecting your customers’ personal information and online activities. Your customers are your greatest asset, whatever your industry. If they’re regular visitors to your website, they will come into contact with the cookies you have there. Are they being given the chance to provide their consent to how you’re using their information?
Failure to get your security act together can result in dramatic consequences.
Find out more about the cookies set on your website and discover who may have unwarranted access to that data.
